Hi, I’m Felipe! 👋

UX/UI Designer

I design digital experiences grounded in
human behavior and real business impact.

I design digital experiences grounded in human behavior and real business impact.

👇

Open to work: full-time, contract or freelance

Belo Horizonte, Brazil

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About

A little
about me 🤓

A little
about me 🤓

A little
about me 🤓

I hold a postgraduate degree in UX/UI Design, have 6 years of experience and a degree in Communications (Advertising). I work across every stage, from discovery to delivery: I like to fully understand the problem before thinking about the solution, and I let research, data and business goals drive decisions. I also use AI in my day-to-day work to move faster when generating ideas, prototypes and UX copy, without handing it the final decision. I enjoy working closely with stakeholders and users.

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Projects delivered

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Projects delivered

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Years of experience

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Years of experience

PORTFOLIO

Selected projects 📚

Selected projects 📚

Selected projects 📚

UX Design

UI Design

Customer Portal

Giving insurance brokerage customers autonomy and confidence

Giving insurance brokerage customers autonomy and confidence

UX Design

UI Design

SaaS

Building Brazil’s first digital Business Performance platform

Building Brazil’s first digital Business Performance platform

UX Design

UI Design

Customer Portal

Giving insurance brokerage customers autonomy and confidence

Giving insurance brokerage customers autonomy and confidence

RECOMMENDATIONS

What people
say 👀

What people
say 👀

What people
say 👀

01

" I had the privilege of working with Felipe as our UX Designer, and I can confidently say he is one of the most talented and thoughtful professionals I’ve ever collaborated with. Felipe combines creative vision with a user-centered mindset to build exceptional digital experiences. His ability to translate complex ideas into intuitive, elegant interfaces was instrumental in shaping several of our key products. Beyond his technical skill, Felipe brings a positive, collaborative energy to any team—he’s the kind of person who elevates everyone around him. Any company would be lucky to have him. I wholeheartedly recommend Felipe for any role that values innovation, empathy, and design excellence. "

Eucimar Raposo

CTO - Breezy Seguros

01

" I had the privilege of working with Felipe as our UX Designer, and I can confidently say he is one of the most talented and thoughtful professionals I’ve ever collaborated with. Felipe combines creative vision with a user-centered mindset to build exceptional digital experiences. His ability to translate complex ideas into intuitive, elegant interfaces was instrumental in shaping several of our key products. Beyond his technical skill, Felipe brings a positive, collaborative energy to any team—he’s the kind of person who elevates everyone around him. Any company would be lucky to have him. I wholeheartedly recommend Felipe for any role that values innovation, empathy, and design excellence. "

Eucimar Raposo

CTO - Breezy Seguros

02

" I want to thank Felipe for his valuable contribution during his time at Groundzero. He joined us at a strategic, decisive moment in shaping our business model, and his work was outstanding. He played a key role in building the first digital business performance platform developed in Brazil, designed to help business owners and executives achieve consistent results. "

Marcos Brandão

CEO - GroundZero

02

" I want to thank Felipe for his valuable contribution during his time at Groundzero. He joined us at a strategic, decisive moment in shaping our business model, and his work was outstanding. He played a key role in building the first digital business performance platform developed in Brazil, designed to help business owners and executives achieve consistent results. "

Marcos Brandão

CEO - GroundZero

03

" Felipe's creative ability is truly impressive. Throughout the time we worked together at 2B Company, he always delivered high-quality work, thanks to his deep expertise in image and video editing software, which he has mastered. He is a great professional and a great person too. I definitely recommend his work! "

Guilherme Araújo

Brand Coordinator - AB InBev

03

" Felipe's creative ability is truly impressive. Throughout the time we worked together at 2B Company, he always delivered high-quality work, thanks to his deep expertise in image and video editing software, which he has mastered. He is a great professional and a great person too. I definitely recommend his work! "

Guilherme Araújo

Brand Coordinator - AB InBev

04

" I had the pleasure of working with Felipe on important projects, where we learned a lot together and tackled complex challenges. Throughout that time, he always stood out for his focus, his analytical skills and the structured way he approached problems. He is a collaborative, reliable professional who adds a lot of value to the team. "

Jéssica Gragório

UX/UI Designer Lead - Nucont

04

" I had the pleasure of working with Felipe on important projects, where we learned a lot together and tackled complex challenges. Throughout that time, he always stood out for his focus, his analytical skills and the structured way he approached problems. He is a collaborative, reliable professional who adds a lot of value to the team. "

Jéssica Gragório

UX/UI Designer Lead - Nucont

COMPANIES

COMPANIES

Where I’ve worked 🤝

  • PUC Minas

  • 123milhas

  • Breezy Seguros

  • Groundzero

  • Nucont

  • 2B Company

  • Primers

  • Arquidiocese de BH

EXPERIENCE

My
journey 🚀

Feb 2024 – Jan 2026

Breezy Seguros
UX/UI Designer

I helped build the company's digital ecosystem from scratch, designing in-house platforms for customers and employees — most notably the responsive Customer Portal and the corporate intranet, from concept to delivery. The goal is to significantly reduce support tickets by giving customers more autonomy and automating workflows. I helped create a scalable Design System, ensuring visual consistency, accessibility and efficiency across products. I ran discovery, user interviews and usability testing, turning insights into wireframes, wireflows and high-fidelity prototypes prioritized by data. I defended design decisions with stakeholders and contributed to the roadmap, requirements and structured handoff, working in cross-functional squads (Product, Dev, CX, CS, Marketing). Projects: Breezy HUB, Intranet, Assistant, Monitoramento de Atendimento (customer service monitoring), PEX and Dashboards.

Jan 2024 – Mar 2025

Groundzero
UX/UI Designer

I worked on the concept of Brazil's first digital Business Performance platform (B2B and B2C), running market research, testing and behavior analysis to guide launches and iterations. I designed responsive, accessible interfaces for every brand touchpoint (platform, editorial blog, landing pages and corporate website) and helped define the information architecture and flows within the platform. I turned discovery into high-fidelity prototypes and helped prioritize the roadmap and define requirements together with the PM and PO. Projects: Platform (B2B and B2C), Diagnóstico (business assessment), Blog, Landing Pages, Design System.

Feb 2023 – Aug 2023

123milhas
UX/UI Designer

I ran discovery and created wireframes, wireflows and high-fidelity prototypes focused on performance and conversion. I applied CRO and growth practices that increased sales of the "Pacotes Imperdíveis" product (limited-time travel deals) by 23%. I applied design fundamentals (grid, typography, color, iconography) to ensure visual consistency and efficiency. I worked across several product squads with different POs and PMs. Projects: Pacotes Imperdíveis, 123 Parceiros, Homepage purchase flow, 123play, Busca Conexão123, Trip Chip.

Nov 2021 – Feb 2023

Nucont
UX/UI Designer

I worked across the whole design cycle, from discovery to delivery, partnering with PMs to define requirements and priorities. I redesigned the Help Center, reducing in-platform support tickets. I ran user interviews, research and usability tests, and tracked KPIs in Mixpanel and Hotjar to inform decisions. Projects: Help Center, Universidade Nucont (learning hub), Dark Mode, Importação Fiscal (tax data import), Análise em Grupo (group analysis).

Jun 2020 – Mar 2021

Castanhas Prime
Visual/UI Designer

As Head of Visual Design, I led projects and coordinated teams across branding, digital marketing and graphic design. I designed landing page layouts in Figma and Adobe XD and built them in WordPress with Elementor, and also created complete visual identities, eBook layouts and social media content focused on performance and brand positioning.

Jan 2019 – Dec 2019

2B Company
Visual/UI Designer

As Head of Visual Design, I led projects and coordinated teams across branding, digital marketing and graphic design. I designed landing pages in Figma and Adobe XD, built in WordPress with Elementor, and created visual identities, eBook layouts and social media content focused on performance and brand positioning.

Dec 2017 – Jul 2018

Archdiocese of Belo Horizonte
Visual Designer

I supported the Visual Design team, handling monitoring, updates and maintenance of the institutional website. I helped produce digital content for the website and social media, strengthening the institution's online presence, and created visual identities, branding and eBook layouts consistent with the institution's visual language.

EXPERIENCE

My
journey 🚀

Feb 2024 – Jan 2026

Breezy Seguros
UX/UI Designer

I helped build the company's digital ecosystem from scratch, designing in-house platforms for customers and employees — most notably the responsive Customer Portal and the corporate intranet, from concept to delivery. The goal is to significantly reduce support tickets by giving customers more autonomy and automating workflows. I helped create a scalable Design System, ensuring visual consistency, accessibility and efficiency across products. I ran discovery, user interviews and usability testing, turning insights into wireframes, wireflows and high-fidelity prototypes prioritized by data. I defended design decisions with stakeholders and contributed to the roadmap, requirements and structured handoff, working in cross-functional squads (Product, Dev, CX, CS, Marketing). Projects: Breezy HUB, Intranet, Assistant, Monitoramento de Atendimento (customer service monitoring), PEX and Dashboards.

Jan 2024 – Mar 2025

Groundzero
UX/UI Designer

I worked on the concept of Brazil's first digital Business Performance platform (B2B and B2C), running market research, testing and behavior analysis to guide launches and iterations. I designed responsive, accessible interfaces for every brand touchpoint (platform, editorial blog, landing pages and corporate website) and helped define the information architecture and flows within the platform. I turned discovery into high-fidelity prototypes and helped prioritize the roadmap and define requirements together with the PM and PO. Projects: Platform (B2B and B2C), Diagnóstico (business assessment), Blog, Landing Pages, Design System.

Feb 2023 – Aug 2023

123milhas
UX/UI Designer

I ran discovery and created wireframes, wireflows and high-fidelity prototypes focused on performance and conversion. I applied CRO and growth practices that increased sales of the "Pacotes Imperdíveis" product (limited-time travel deals) by 23%. I applied design fundamentals (grid, typography, color, iconography) to ensure visual consistency and efficiency. I worked across several product squads with different POs and PMs. Projects: Pacotes Imperdíveis, 123 Parceiros, Homepage purchase flow, 123play, Busca Conexão123, Trip Chip.

Nov 2021 – Feb 2023

Nucont
UX/UI Designer

I worked across the whole design cycle, from discovery to delivery, partnering with PMs to define requirements and priorities. I redesigned the Help Center, reducing in-platform support tickets. I ran user interviews, research and usability tests, and tracked KPIs in Mixpanel and Hotjar to inform decisions. Projects: Help Center, Universidade Nucont (learning hub), Dark Mode, Importação Fiscal (tax data import), Análise em Grupo (group analysis).

Jun 2020 – Mar 2021

Castanhas Prime
Visual/UI Designer

As Head of Visual Design, I led projects and coordinated teams across branding, digital marketing and graphic design. I designed landing page layouts in Figma and Adobe XD and built them in WordPress with Elementor, and also created complete visual identities, eBook layouts and social media content focused on performance and brand positioning.

Jan 2019 – Dec 2019

2B Company
Visual/UI Designer

As Head of Visual Design, I led projects and coordinated teams across branding, digital marketing and graphic design. I designed landing pages in Figma and Adobe XD, built in WordPress with Elementor, and created visual identities, eBook layouts and social media content focused on performance and brand positioning.

Dec 2017 – Jul 2018

Archdiocese of Belo Horizonte
Visual Designer

I supported the Visual Design team, handling monitoring, updates and maintenance of the institutional website. I helped produce digital content for the website and social media, strengthening the institution's online presence, and created visual identities, branding and eBook layouts consistent with the institution's visual language.

EXPERIENCE

My
journey 🚀

Feb 2024 – Jan 2026

Breezy Seguros
UX/UI Designer

I helped build the company's digital ecosystem from scratch, designing in-house platforms for customers and employees — most notably the responsive Customer Portal and the corporate intranet, from concept to delivery. The goal is to significantly reduce support tickets by giving customers more autonomy and automating workflows. I helped create a scalable Design System, ensuring visual consistency, accessibility and efficiency across products. I ran discovery, user interviews and usability testing, turning insights into wireframes, wireflows and high-fidelity prototypes prioritized by data. I defended design decisions with stakeholders and contributed to the roadmap, requirements and structured handoff, working in cross-functional squads (Product, Dev, CX, CS, Marketing). Projects: Breezy HUB, Intranet, Assistant, Monitoramento de Atendimento (customer service monitoring), PEX and Dashboards.

Jan 2024 – Mar 2025

Groundzero
UI / UX Designer

I worked on the concept of Brazil's first digital Business Performance platform (B2B and B2C), running market research, testing and behavior analysis to guide launches and iterations. I designed responsive, accessible interfaces for every brand touchpoint (platform, editorial blog, landing pages and corporate website) and helped define the information architecture and flows within the platform. I turned discovery into high-fidelity prototypes and helped prioritize the roadmap and define requirements together with the PM and PO. Projects: Platform (B2B and B2C), Diagnóstico (business assessment), Blog, Landing Pages, Design System.

Feb 2023 – Aug 2023

123milhas
UX/UI Designer

I ran discovery and created wireframes, wireflows and high-fidelity prototypes focused on performance and conversion. I applied CRO and growth practices that increased sales of the "Pacotes Imperdíveis" product (limited-time travel deals) by 23%. I applied design fundamentals (grid, typography, color, iconography) to ensure visual consistency and efficiency. I worked across several product squads with different POs and PMs. Projects: Pacotes Imperdíveis, 123 Parceiros, Homepage purchase flow, 123play, Busca Conexão123, Trip Chip.

Nov 2021 – Feb 2023

Nucont
UX/UI Designer

I worked across the whole design cycle, from discovery to delivery, partnering with PMs to define requirements and priorities. I redesigned the Help Center, reducing in-platform support tickets. I ran user interviews, research and usability tests, and tracked KPIs in Mixpanel and Hotjar to inform decisions. Projects: Help Center, Universidade Nucont (learning hub), Dark Mode, Importação Fiscal (tax data import), Análise em Grupo (group analysis).

Jun 2020 – Mar 2021

Castanhas Prime
Visual/UI Designer

As Head of Visual Design, I led projects and coordinated teams across branding, digital marketing and graphic design. I designed landing page layouts in Figma and Adobe XD and built them in WordPress with Elementor, and also created complete visual identities, eBook layouts and social media content focused on performance and brand positioning.

Jan 2019 – Dec 2019

2B Company
Visual/UI Designer

As Head of Visual Design, I led projects and coordinated teams across branding, digital marketing and graphic design. I designed landing pages in Figma and Adobe XD, built in WordPress with Elementor, and created visual identities, eBook layouts and social media content focused on performance and brand positioning.

Dec 2017 – Jul 2018

Archdiocese of Belo Horizonte
Visual Designer

I supported the Visual Design team, handling monitoring, updates and maintenance of the institutional website. I helped produce digital content for the website and social media, strengthening the institution's online presence, and created visual identities, branding and eBook layouts consistent with the institution's visual language.